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A New Approach to Nonprofit Content Marketing: Write effective copy for more...

(Image courtesy of LoveMyNeighbor.org) Even though the holidays are still months away, now is the time for nonprofits to build a strategic digital marketing program for the gift-giving season and end...

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Feeding Google’s Knowledge Engine: Success in a Post-Hummingbird World

Can you count how many times you use a search engine during the day? To get directions? To find something to buy? To learn something new? It’s hard to remember a time when discovering the information...

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14 Search Tips for ‘14

Content, context and Google+ will be important factors in search marketing next year (Image courtesy of ChristmasStockImages.com) As 2013 winds down, we’re keeping a close eye on the trends that will...

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Social Media Tips for CONEXPO-CON/AGG (and Other Tradeshows, Too)

Going to CONEXPO-CON/AGG this March? Here are some tips for using social media to engage with your audiences while you’re there. And be sure to say hi to the @90octane team who will be on the ground...

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Media Strategy Lessons from Big Sponsor Brands

By Lauren Gramling, Digital Media Planner There is no magic formula for making your branded content go viral – but some marketers, like Procter & Gamble and their “Thank you, Mom” campaign, make...

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Raise More Funds Online with the Right Content

by Mary Harpin, Senior Storyteller For nonprofits, clear website content, approachable language and comprehensive information deliver significant returns. According to a Nielsen report, unclear or...

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A Unique Approach to a Holiday Fundraising Campaign Helps the Homeless

Mercy Housing serves families, veterans, seniors and individuals with special needs. Long-time client Mercy Housing approached us early in 2013 with a fundraising challenge for the holiday season:...

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Use LinkedIn to Connect with and Convert Named Accounts

Marketers know that it’s important to identify target markets and tailor campaigns to reach them. One discipline within 90octane’s specialized approach to Top Pursuit Marketing™ is Named Accounts....

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90octane Storyteller Megan Feldman Speaks at TEDx Boulder

90octane Storyteller Megan Feldman delivers her talk, "Forgiveness in an Unforgiving World," at TEDx Boulder in September. 90octane storyteller Megan Feldman’s recent TEDx Boulder talk, “Forgiveness in...

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Three Innovative Client Projects We’re Grateful For

As 2014 comes to a close, here at 90octane we’re feeling grateful for all of the clients who have trusted us to devise campaigns that push new boundaries, take risks and create powerful results. Here,...

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